B2B Marketing methodologies have been changing rapidly over the years. The trends that were observed say 5-6 years back, are no longer in the game, new trends that were never heard of have entered the market. New technological advancements…

B2B Marketing It is about how a business meets the needs of another business, by providing them what they need. Convincing a potential customer, to believe that the products that a particular business is providing is the best for them is n…

Traditional B2B Marketing techniques are mainly about direct contact or messages sent to the clients or the prospective clients that have been identified, with the goal to compel or persuade them to engage with a company’s services. But th…

Traditional recruitment methods will enable you to hire candidates, but the talent that you will hire, is it what you were actually looking for? In the modern era the competition is stiff, there are innumerable options available for the ca…

The demand for highly skilled candidates is constantly increasing, reducing the availability of the same. Most of the highly skilled candidates are already working for other companies and are not really looking for a job switch, which mean…

People quite often get confused between the two terms, Employer Branding and Recruitment Marketing. Over the years employer branding and recruitment marketing have become very common strategies used by the HR professionals to hire talent f…

Hiring good talent for your organisation can be a task and that too a strenuous one. Only when you have good employees working for you, you can be in sync with your goals. Recruitment Marketing strategies combine both Employer Branding and…

The simple recruitment process,where in a job opening is posted, interested applicants put in their applications, the HR team scans and interviews the potential candidates and someone then in turn is finally hired, is no more considered fe…

Recruitment Marketing lately has been gaining a lot ofpopularity amongst the recruiters. It not just helps an organisation to hire good talent but also enhances the experience of the potential candidates, compelling them to think of a job …