Intro: Recruitment marketing has undergone a sea change following the pandemic with employers strategising more on enhancing the experiences of prospects and employees Last year saw the basics of recruitment marketing strategies being turn…

Marketing automation has been extensively used by many small and large B2B corporations ever since its existence. But even today not every business that uses a marketing automation strategy gets the true value out of it. Sure, it has helpe…

It’s no news that hiring talent in a candidate-driven job market means putting aside our egos and focusing our efforts to meet the needs of the candidates. Nowadays, the candidate behavior pattern has changed tremendously and nobody wants …

Unbeknownst to many, the road to success in account based marketing can be fraught with inherent challenges and obstacles that every B2B marketing agency has to overcome. While some of these struggles may be specific to an agency and its m…

A simple google search will tell you B2B stands for “business-to-business” while B2C stands for “business-to-consumers”. So, a B2B marketing agency sells its products or services to other businesses whereas a B2C marketing agency sells its…

“How do I find more clients?” is a question frequently asked by staffing agencies and recruitment firms who are always looking to differentiate themselves from the steep mountain of competitors. I understand that marketing your agency in a…

Account Based Marketing In a nutshell, account based marketing is a B2B marketing strategy focusing on finding companies (accounts) that match ideal client profiles and then target the key decision makers of those companies with personalis…

Instead of one message to a global audience, it should be one message to a specific audience. This is where account based marketing comes into the picture.

That’s the dream. Given that we don’t live in a perfect world, we do live in one where inbound marketing and account based marketing exist. But when the two strategies converge, this dream can become a reality.

Account Based Marketing, Account Based Marketing Agency, Account Based Marketing Services

B2B Marketing, B2B Marketing Services, B2B Marketing Agency

recruitment marketing agency, recruitment marketing, Recruitment Marketing Automation

reimagining the next normal and adopting B2B marketing services tailored to the new world post pandemic.