Entries from 2020-09-01 to 1 month

Shorten Long Sales Cycles with Account-Based Marketing

Shorter the sales cycle, better it is for the businesses, because who does not want to close a deal as soon as possible. But is it easy to shorten the sales cycle? Shortening the sales cycle has been the biggest challenge that is faced by …

B2B Marketing in the times of COVID-19

The full implications of the pandemic are far from certain, but very evidently it has destroyed many livelihoods and has had a dire effect on the economy. Selling methodologies have to be completely changed in the face of the new consumer …

B2B Marketing in the times of COVID-19

The full implications of the pandemic are far from certain, but very evidently it has destroyed many livelihoods and has had a dire effect on the economy. Selling methodologies have to be completely changed in the face of the new consumer …

The art and science of recruitment marketing

The market now is more candidates driven rather than being business centric. Finding top talent is becoming more difficult with each passing day and retaining the current employees is nothing less than hiring new ones. When a large company…

6 Ways B2B Marketing Automation changes the way the businesses can reach out to its potential customers

Implementation of B2B Marketing Automation can ease the marketing tasks for the businesses, increasing revenue, having a better lead generation while developing efficient workflows. Automation helps the businesses to close potential custom…