Shorter the sales cycle, better it is for the businesses, because who does not want to close a deal as soon as possible. But is it easy to shorten the sales cycle? Shortening the sales cycle has been the biggest challenge that is faced by …

With the competition getting stiffer, it is not possible to thrive in the market using the traditional marketing techniques. The search and the methods to approach the customers, need to be highly refined and personalized in order to make …

A whole lot of B2B Marketing strategies are now available for the organisations to speed up their growth process including account based marketing. Account based marketing is a marketing methodology that helps a business target a specific …